Artist Rocio De Alba “My one and only goal is as long as I can stand, breath, see and hold a camera I want to create photographs that people are drawn to”

Rocio De Alba
Rocio De Alba


Artist Rocio De Alba “My one and only goal is as long as I can stand, breath, see and hold a camera I want to create photographs that people are drawn to”

My name is Rocio De Alba (translation: dew of the dawn). I currently live and work in Queens, New York with my wonderful partner, Glen. We share four children between the two of us. It’s our own chaotic version of the Brady Bunch, lol. I was born in El Salvador. My family moved to the USA illegally in the early 80s escaping the civil unrest. Under the Regan administration, we were granted amnesty a few years later.  My father was a well-known artist in our country so I was surrounded by art a lot. But I didn’t realize I wanted to be an artist until my late twenties. I was working as an administrative assistant in Los Angeles and simply quit one day to pursue my BFA in photography. I completed my degree in 2007 after I moved to New York at the School of Visual arts.

What motivated you to deal with the subject of mental illness and the stereo type of mothers in your art?

I’ve always been intrigued by artist who document their lives. And I suppose this topic is apropos considering I am a mother of four with limited time. But I didn’t want to focus on a subject purely on the merits of accessibility. So even though I didn’t have a sophisticated concept or narrative, I documented my family and took self-portraits. It wasn’t until I studied Claude Cahun and Nan Goldin’s work that I realized I could use art as a way to overcome personal difficulties. In 2012 after a long battle with alcoholism, depression and suicidal thoughts, I was diagnosed with a severe case anxiety and panic disorders. Finding out you suffer from mental ailments feels like you’re walking around with your skin inside out. You feel fragile and exposed yet ironically ashamed. It was a dark period. One day while going through my archives, however, I began to dichotomize my self-portraits from narcissistic and vain portraits to cathartic rituals that subconsciously were saving my life. As an artist I could finally see the cohesive thread that lead me to create more intentional images with regards to context and theme; but as a patient, I found the photographic discipline itself cathardic and therapeutic. When I launched my site two years ago with these new images, several friends (and strangers) confided in me that they too shared the same struggles. It was then I knew I was on to something meaningful.

Tell us why you chose this submission?

Society tells us that we must be perfect at a glance and what people see on the outside should reflect the inside.  Yet I remember being on the subway or a bus with my make-up done, perfectly dressed, a big smile on my face, a diaper bag on one shoulder and two kids on the other hand; from the outside all appeared “normal” but inside I was screaming for help yet no one ever asked how I was feeling, not even friends. We’re also taught that talking about suicide and addiction is taboo, especially for women. This submission is my way of hopefully inspiring women to know that there is no shame is asking for help and there is no obstacle you currently face that is worth ending your life over. Seeking help to quit drugs or alcohol doesn’t make you week or brave; it merely signifies a desire for something different maybe even better? Although better isn’t promised either. But most importantly all the horrible shit you to your loved one that you think can’t be forgiven and there is no fresh start for you is wrong; it IS possible to change. We are all capable of change not matter your age the depths you’ve sunken down. I have learned however, that It may be too late to fix certain relationships but it’s never too late to forgive yourself and accept responsibility for your wrong doings and try to be as good a person as you can be today and right now.




In my early twenties my pious “old fashion” Hispanic parents divorced. Years later they confessed their most devoted accomplishment was “sparing us (as children) the unpleasantries associated with step-parents.” Yet almost immediately my mother began a successful relationship with a man nine years her junior, whom shared custody of two sons with his ex-wife, while my father courted many women simultaneously. Baffled, I witnessed my strict marital ethics unravel through the adults that enforced them and seamlessly integrated into what is commonly referred as a “modern family.” Suddenly my mother was a stepmother and we often met dad’s female companions with the imminent question: “will he marry her?” Using heaps of props, make-up, minimal post-production to alter my bone structure, eyes and skin color, I produce these satirical and humorous self-portraits to explore the “modern family” concept, focusing on the gamut of the contemporary mother archetype.  For the purpose of visual reference and to accurately reconstruct the physical attributes of these personas, I scrutinized hours of affiliated reality TV shows, primetime family programs and “telenovelas.”

The 21st century features great diversity in family structures. Research reveals fifty percent of marriages end in divorce, sixteen states legalized same sex and transgendered marriages, two million adopted children live in the United States alone, while interracial unions remain legal since 1967. These statistic endorse the evolution of the mother prototype, from that of the 1950s for instance, exemplified by fictitious characters like June Cleaver. Today mothers derive from biological roots, adoption, single parenthood, stepmothers, same sex unions, foster custodians or all the above. And due to new age media, feminist movements, and plastic surgery these women may look younger, live longer and remarry multiple times, as in mine case. Currently, I hold custody of my three children. The two eldest are from a broken engagement (he married a woman with two kids) and share the third child with my current husband, whom has full custody of a son from a previous relationship. As the evolution to a progressive family dynamic occurred, it seemed to revolutionize societal doctrines that enforced what mothers should look like and instead beckoned she reinvent herself unconventionally and without conceding to social biases.

“If I photograph [a] generalized human being, everybody will recognize it. The more specific you are the more general it [the subject] will be.”
-Diane Arbus


Experts say by the time we reach age three hippocampus, a portion of the brain used to store memories, has adequately matured to handle our first palpable recollections. It so happens that is the age I learned about death. Inadvertently, this provoked the initial stages of a series of panic and anxiety attacks that would haunt me through adulthood. By age ten, I experienced more ruthless traumatic incidences that intensified the disorder and consumed me. I was unreasonably needy, continuously felt a pending doom, and was certain I was born in the wrong century.  At fourteen, a friend unveiled a magical potion that relieved all distress: alcohol! I self medicated for decades before finding sobriety, therapy, and a healthy lifestyle demanding I deal with the underlining cause of my psychological malady: my fear of dying.
In 2006 I began an extensive research study of Claude Cahun for an essay. Cahun was a 19th century surrealist photographer, writer, and feminist whom experimented with self-portraiture as a way to inwardly escape the oppressions of Nazi regime. Using Cahun’s concept of photography as escapism, I began this series of self-portraits to illustrate extravagant fragments of the mental and physical agony I endure at the peak of a severe and intolerable episode. Although doctors have diagnosed my prognosis as promising, I continue to incorporate abstract fantasy tableaux of neurosis and emotions of angst as they shed light on my disease and create a cathartic and therapeutic neurological relief stimulated by the photographic discipline itself.

“Photography saved my life. Every time I go through something scary…I survive by taking pictures.” –Nan Goldin


Why have you chosen the medium you use for your art?

I secretly think that (like my father) I’m a painter at heart, but lack the patience. My point is I could have painted my concept, made a collage, written a song or poem. I mean let’s be honest, I’m not reinventing the wheel here. Mental illness has been a theme in art for decades Edvard Munch’s “The Scream” quickly comes to mind. Photography is simply my art tool of choice. There’s a definite immediacy about photography, but none of my images are spontaneous. There’s an intense amount of meticulous calculations that has occurred before the shutter is pressed that, believe it or not, is still “awing” to me.

What is your process when creating?

I tend to sketch a new vision on paper or write the idea for it on my smart phone first. It may sit there for moths or I may execute it within a week or two, provided I bought or have the materials needed.

Who are you influenced by? What inspired you and your art?

Well I’ve already mentioned my father, Claude Cahun and Nan Goldin. Jessica Woodman is another influence, but not just because her images have a volume that screams in my ears, but also because of their beauty.  The rich vibrant color pallets of Cig Harvey’s work are also inspiring to me. Or the soft, warm, and mysterious spaces of Utah Barth. Lately I’ve been seriously obsessed with Cristina De Middle’s work, who happens to be a friend that motivates me and believes in my work. But mostly I’m inspired by my amazing network of talented female friends and colleagues who bust their assess in this highly competitive field yet won’t take “no” for an answer.

What does feminism mean to you and do you consider yourself to be a feminist?.

When you’re an immigrant, in any country I suppose, you don’t have to concern yourself with labels because others are doing it for you: government officials, bullies, employers and other women. SO I’m very caution is placing labels on myself. That being said however, I believe in the equal treatment and rights of all peoples. Especially those who cannot or don’t know how to defend or speak-up for themselves, or are denied that basic right. So under those beliefs, yes I would consider myself a feminist.

What made you want to get involved with our non-profit ART SAVES LIVES INTERNATIONAL mission?

I am extremely impressed with your dedication to give a voice to the muted and the forum to showcase issues that others hide from by using art as your weapon.

Do you feel women have to conform to social norms and stereotypes to be taken seriously?

Do you have any experiences of this? Although we have made great achievements from the days of a young Gloria Steinem let’s say, there’s still a lot of work to be done. Personally I’ve either had to “dumb-down, dress-up, talk-down in order to not just be taken serious by men, but also (and this one hurts the most) to not seem a threat to other women.

Do you think that women and men are equal in today’s societies around the world? Have you any experience of this?
Around the world? My goodness no! All you have to do is turn on the BBC and within ten minutes you can personally witness the exponential inequality worldwide. It’s really terrifying what some women must make acceptable in order to simply stay alive. You get a sense of hopelessness followed by a strong sense of power to know that you live in a country where you can still speak out and try to make changes.

What causes and world issues are you passionate about, campaign for, volunteer for etc…..?  

I  have a tremendous passion to help children that are in and out of foster care. My step-son, who believes is my biological son, was kept from his father (my husband, Glen) for many years due to his mother’s resentment over Glen and their volatile relationship. And even though Glen was fighting for custody, she was an active addict and my son was being tossed from one foster care to another, even though we were fighting to gain custody. I find they ethics of child protective services repulsive. One day I’d like to begin a photographic project about children in the system. I know exactly how I’ll go about it, I  just need the funds and the permission from the state, which is the hardest thing to clear.

What does the statement ART SAVES LIVES mean to you and has art in anyway “saved” your life in any way?

To me “Art Saves Lives” is simply a literal term that is exemplified in my life. Many times during a panic attack, state of deep depression or a moment of anxiety, I can simply pick up my camera begin photographing and it’s almost as if I am transported into a mental state of mind that soothing and authentic to my inner self. Art Saves Life is a lifestyle for me.

How can your art be used to create change and is this something you want for your art?

When I was an undergrad student I never thought of art as a way to make a change in the world. I was a narcissistic, self absorb twenty something kid with one goal in mind: to become a rich and famous artist. It’s funny to think back now because nothing could be further from the truth. To choose a career as an artist means you are willing to let go of all those fantasies and work from the heart to create work you are proud of and hope that it somehow connects to an audience and maybe even touches someone. Ideally I’d like to live off my art one day and I still believe this will happen for me but I more than anything, I want my art to speak to someone and touch them deeply. But I’ll admit I didn’t begin with this objective in mind, and sometimes I still don’t. But it is certainly something I’ve been told my art is doing. And to me that is motivational and inspiring.

What are your goals as with your art?

My one and only goal is as long as I can stand, breath, see and hold a camera I want to create photographs that people are drawn to for their aesthetics, but might return to see them one more time for its merit. I want to see my images exposed to a large audience and one day have gallery representation. I also see myself teaching photography as a therapeutic release in rehabs or foster care facilities

What is your next project or piece that you are working on?

Right now I am working intensely on editing a large series about my seven-year-old step-on and converting it into a multimedia book. I would like to complete the series “Faces of Love”, which you ( at Art Saves Lives) selected to showcase along with my series “Girl Anachronism.” I was also chosen to participate in the Annual New York Times FREE Portfolio Review (chosen from over 3500 entries!!) and am preparing a meticulous portfolio for this occasion. By the end of the year, I have plans to begin a new project regarding my father’s death from alcoholism two years ago. I have the images in my head but I need to finalize my four current projects before starting this one.

And is there anything you would like to add to your interview?

More than anything I want to thank you for selecting and believing in my work. It’s truly an honor to be one of your featured artists. I also want to thank my loving family for pushing me to not give up when times get tough and for their unconditional love.

If you would like to know more about ROCIO DE ALBA please follow the link:



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